Clinical psychologist and marriage counsellor, Dr Neil Clark Warren, has spent more than 35 years applying scientific methods to understand what makes couples happy in their relationships. And in 1997, he had come to believe there was a better way to find love rather than letting luck determine your fate so he launched eHarmony.com, a dating site that deeply matches singles based on compatibility.The relationship experts at eHarmony’s headquarters in Los Angeles studied thousands of couples, working to understand what creates a happy, long-lasting relationship. As a result, it became clear that certain key characteristics can predict compatibility and lead to more satisfying relationships.
In 2007 eHarmony partnered with the Oxford Internet Institute, at the University of Oxford, to carry out research on UK couples to determine the personality characteristics that affect their compatibility. The age range of the couples participating in the study ranged from 19 to 81 and had been married from under 1 year to over 65 years.
Working with the Oxford University researchers, eHarmony was able to identify the key differences in matching between the UK and US, and as a result, create new versions of their algorithms for British singles. In 2008 eHarmony.co.uk launched, finding compatible matches for singles in England, Scotland, Wales and Ireland. Since its launch, the site has made millions of matches that has led to more long-term relationships, weddings and even babies while continuing to grow and lead the way as one of the UK’s most popular online dating sites.
In addition to helping singles find love, eHarmony.co.uk offers the latest expert dating advice through the eH advice site and social media channels.